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Evaluation (podcast)

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..... EVALUATION TOO.........!!!!

The Film Poster

Making The Poster

2) I had to consider the typical conventions of a film poster when deciding what picture to use, and where to place the text. I also had to consider the actual text Eg; actors names, film title, production company which me and Brad made up as "EVERGLAD Productions", and the date that the film hypothetically "comes out".

Also, the film has to portray the overall message of the film which had to be conveyed by the photograph. I came up with the idea as the two protagonists are in main view and the focus is on their body language and facial expressions. The poster shows the two characters as friends having a casual conversation, however there is a divide down the middle which portrays their differences.

1) The original photograph was taken at night around 9:00pm on a Canon350D. I inserted it into photoshop and began editing the image and adding in text to make it look like a conventional film poster.

Storyboard Animate

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Target Audience Questions

Who are the Target Audience for short films?

1. There are several types of audience for short films.

The first being young people who are hoping to be noticed by bigger film directors and break in to the industry. They usually make short films with a very low budget and post them on internet sites where directors can easily access them. It would also be Arts and Media students who are ordered to construct a short 5 minute film as part of their course criteria, these are known as amateur filmmakers. On the other hand, Industry professionals and Investors may be looking for new talent in the filmmaking industry and would come under the umbrella of people who could be considered as an accurate target audience. They would look at short films online, to try and spot new and innovative short films in order to invest or work with new people.

2. Who are the target audience for the films you've studied?

Night School; is a short film directed by Ben Soper, which represents one male and one female youth who wish to become more intimate with each other and break into a school in order to find some privacy.

I believe the short film is aimed at industry professionals, as I researched that Ben Soper made the film in a 48 hour filmmaking competition. 

The target audience could also consist of students, as the film is featured on the BBC website for short films it is likely that younger and more technologically advanced teens would be thought to access the site (not unlike myself) in order to conduct reasearch for their own filmmaking projects. Also, the style of the film appeals more to a younger audience as it has a "rebellious" feel to it in which youths can relate. 

If Not Now, When?; is a film in which the protagonist is a youth from an ethnic background with not many opportunities in life, however he tries to pursue his dream of becoming a professional footballer by staying out of trouble. But eventually, trouble finds him.

It is likely that the target audience for this film is that of teenage males involved in gang violence, as it confronts the issue of urban violence. It would be harder for adults to relate to this film as they cannot understand the characters perspective. 

Although it involves gangs of ethnic groups, I believe the target audience does not single this out, the target audience incorporates all different cultures. The main target audience is youth, who could face the possible problems as the protagonist in this film. 

As for the social class of the audience, it is more than likely to be the lower class people who can relate to life on an estate like the set in East London. Aiming the film at wealthy public school boys will not have the same effect.

School Life; is situated in a school environment and represents how one boy wants to find out the answers to life and who is bullied and ignored by teachers and peers, eventually finds out the message is not what he originally thought. Again due to the age of the protagonist and the majority of actors/actresses on screen the main target audience for this film would be youths aged around 14-18, and are likely to still be at school. The fact that the film addresses bullying enforces the fact that it is aimed at teens as they are able to relate.

3. Who am I making my film for? ( Demographics & Psychographics )

My film is a representation of youth and the problematic situations teens find themselves in, and how they have to make decisions to deal with this.

Taking this information into consideration I believe that the target audience for my short film would be of a similar age to the protagonists, so around 14-18 years old.

In relation to gender, young males could be seen as the main target audience as they can understand the difficulties the 2 characters go through in the film as we are representing young male life throughout.

Educational background is another factor to consider. The target audience are most likely to be undertaking or to have completed an Arts or Media qualification as the type of people who make short films; such as students. There could also be people such as industry professionals who have completed a media related degree and are now fully involved in the industry of filmmaking.

The likely social class of the target audience i would consider to be middle class as they would need access to computers and the internet if they were viewing the short film. If they were making the short film the same social class would apply, as the students would need filming equipment and accurate knowledge of the industry gained through education.

The economic status of my target audience is varied as the age range of people is quite vast. Firstly, there are students who make the films and have limited or no income and are likely to live at home with their parents. Secondly, there are the industry professionals who view or invest in the films, and their economic status would depend on the individual.

How will you measure your success in having made a product which appeals to the audience?

I will upload my film to networking sites such as; YouTube. This is an interactive method as people can leave comments as to what they think of the film. Another way is to create a survey on the film and physically hand it out to people, or e-mail it to people who have seen the film. Utilizing this could be vital, as feedback is gained from the audience about out media product. The final idea would be to hold group screening, which would consist of a group of people watching the film and then initiating a discussion afterwards to get everybodys' views on the product.